Hi, I'm Gahee.
Hi, I'm Gahee.
A product designer specializing in turning ambiguous, complex problems into products people can trust.
A product designer specializing in turning ambiguous, complex problems into products people can trust.
With a range, from growth design strategy to consumer AI to connected hardware, held together by craft.
With a range, from growth design strategy to consumer AI to connected hardware, held together by craft.
* calming breathing pattern
* calming breathing pattern
RECENT WORK

Why trust AI suggestions?

Zuora

AITRUSTPERSONALIZATION
Where the buy happens

Where the buy happens

Zephr

CONVERSIONCOMMERCECONSUMER PSYCHOLOGY

Safe to be bold

Zephr

0 TO 1SYSTEMS DESIGNA/B TESTING

Deciding on your behalf

Hatch

AGENTMOBILE APPINTERACTION DESIGN
Pick a moment, not a menu

Pick a moment, not a menu

Hatch

CONTENT ORGANIZATIONMOBILEUSER RESEARCH
A collection is a product

A collection is a product

The Row

FASHIONMARKET RESEARCHCRAFT
NOTES
June 4, 2026
Setlog has everyone in your friend group post a two-second video every hour. The satisfying part isn't your own post, it's the smiley face that shows up when the whole group, scattered across timezones, has actually checked in.


June 1, 2026
A friend sent me the website of a poetry club in New York, designed like a techno flyer with primary colors and bold interactions, the kind of UX you'd find at a DJ event. I'd follow this club just for the design.


May 30, 2026
Spent an afternoon at the Noguchi Museum in Queens, not a single straight line in any sculpture. The same organic warmth is showing up in tech brand identity (Anthropic's loading screens, Notion's characters), and I keep wondering whether finance platform could carry some of it.
May 29, 2026
Pale yellow keeps winning against busy editorial images in my feed, holding its own without flattening what's underneath. Trying it in my own work next.


May 26, 2026
Every friend who's done Function Health has come back biologically younger than their actual age. Got mine today, either the model is generous or my friend group is genuinely thriving.
May 25, 2026
Two kinds of agent in V2. Specialized ones, narrow and focused, sitting inside a single project. And a manager agent that coordinates them when work crosses teams, billing and revenue together. The hard part isn't the specialists. It's how the manager surfaces their work without burying the person.


May 21, 2026
Two kinds of agent in V2. Specialized ones, narrow and focused, sitting inside a single project. And a manager agent that coordinates them when work crosses teams, billing and revenue together. The hard part isn't the specialists. It's how the manager surfaces their work without burying the person.


May 20, 2026
Engineering was building out the agent and LLM side of the platform while we designed the rest of the system. Now you can type a description into Process Flow and get back a workflow draft solid enough for a person to verify and ship. The trust layer we built for human work turns out to be the right surface for AI work too.


May 18, 2026
FinOps V1 went through an unusual amount of user testing. One thing kept surfacing: a financial outcome needs visible reasoning to be trusted, whether a person did the work or the system did. V2 carries that same logic into how an agent handles financial work.


May 14, 2026
Designer, PM, and engineer building the same prototype at the same time. We have a working agent.




May 13, 2026
Cursor's token limit is the strictest writing teacher I've had.





May 12, 2026
Designing strategy for prompt-generated finance process systems and documents. Glass box beats black box.


May 8, 2026
Researching access and permission controls for sensitive workflows with agents inside them. The information architecture is doing real security work.

May 6, 2026
User-tested AI-built pages that drifted from our design system. The visual wasn't the friction. The human decisions were.



May 5, 2026
PM writes the logic, I shape the interface, both of us in Cursor. Different strengths, no handoff.




Thank you.
Happy to talk about any of this in more depth.
Thank you.
Happy to talk about any of this in more depth.
gahee.lim@gmail.com • schedule a call with meresume
gahee.lim@gmail.com • schedule a call with meresume
© 2026 Gahee Lim. All Rights Reserved