Gahee Lim
About
Hey, I'm Gahee.
Hey, I'm Gahee.
I’ve been lucky to gain a wide range of experience throughout my design career - consumer products, hardware-connected mobile apps, startups in growth phases, building design systems, balancing business needs with user engagement, subscription experiences, creative collaboration tools, complex data software, workflows, agentic AI, and AI trust and transparency layers.


This range helps me see the core issues clearly and quickly and develop boundary-pushing solutions with carefully crafted design.

Offline, I'm still designing, mentally drafting a better morning routine, the layout of every hotel lobby I walk into, and the perfect white t-shirt length. Right now, I’m rewatching videos of Kane Parsons’ early work and coding my first app, a picture journal.

I was once a fashion designer, flying to Paris Fashion Week and working with ateliers and artisans around the world. My favourite moment from that life? Zadie Smith picking out a jacket + pants set I'd designed. I felt seen.
I’ve been lucky to gain a wide range of experience throughout my design career - consumer products, hardware-connected mobile apps, startups in growth phases, building design systems, balancing business needs with user engagement, subscription experiences, creative collaboration tools, complex data software, workflows, agentic AI, and AI trust and transparency layers.


This range helps me see the core issues clearly and quickly and develop boundary-pushing solutions with carefully crafted design.

Offline, I'm still designing, mentally drafting a better morning routine, the layout of every hotel lobby I walk into, and the perfect white t-shirt length. Right now, I’m rewatching videos of Kane Parsons’ early work and coding my first app, a picture journal.

I was once a fashion designer, flying to Paris Fashion Week and working with ateliers and artisans around the world. My favourite moment from that life? Zadie Smith picking out a jacket + pants set I'd designed. I felt seen.
EXPERIENCE
LINKEDIN
RESUME
Zuora
Aug 2022 - Current
Leading 0→1 design across web, mobile, and AI agent surfaces, consolidating a five-tool workflow into a single system. Field research redirected the team's AI direction toward trust before capability, shaping how the org approaches AI rollout.
Zephr
Dec 2020 - Aug 2022
End-to-end design for a no-code subscription platform serving publishers like the Wall Street Journal, New York Times, and GoPro. Designed both the operator-facing tools and the consumer storefronts they built, contributing to Zephr's $44M acquisition by Zuora.
Redscout
Dec 2021
Consumer design for a sleep device and its companion mobile app, where hardware and digital had to feel like one product. Designed the home screen, Routine tab, and a Breathing Light concept extending the brand into an embodied bedtime ritual.
Various Fashion Brands
Aug 2012 - Dec 2022
Designed runway collections at The Row, Calvin Klein, and Thom Browne. End-to-end 0→1 product cycles every two to three months, shipped through cross-functional collaboration, with feedback from live user testing on the runway through to retail sales.
Parsons School of Design
2016
Bachelor of Fine Arts
Master of Fine Arts
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